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Pop & popunder media buying · Chicago · est. 2024

Pop traffic starts at fifty cents a thousand. The price includes the bots.

CPAMomentum buys pop and popunder inventory against CPA goals, scores every zone, and kills the ones that lie. Our rules are published, our reporting matches your tracker, and nothing is billed as a percentage of spend.

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Zone review · this week

ZoneConv.Verdict
78412-A63keep
55020-C7watch
91388-B0 realkilled

Verified ROI, wks 1–11. Kill rule: 3× payout spent, zero quality conversions.

The ledger, at a glanceEntry
Pop spend managed, 12 months to August 2026$2.1M
Offers live right now, Tier 1–3 GEOs14
Median ROI at week four, managed accounts+64%

Illustrative aggregates across current engagements; counting rules on the Numbers page.

Case files, not highlight reels

All case files

Three engagements written up with the ugly middle part left in. Every figure comes from the engagement's own postback data; clients stay anonymous, numbers stay exact.

Sweepstakes · Tier 3 · 6 weeks

The account where 41% of conversions were not people

bot share 41% → 9%

VPN offer · Tier 1–2 · 9 weeks

1,400 zones cut to 63, and the CPI followed

CPI $1.90 → $1.15

Subscription content · 8 weeks

Five prelanders walked in, one paid the rent

ROI 31% → 118%

What the desk does

Managed pop campaigns

Network selection across PropellerAds, Adsterra, RichAds, and PopCash tiers; bid ladders from the $0.10–$0.50 CPM floors; whitelists, capping, dayparting.

CPA funnels & prelanders

Prelander builds and split-tests, offer rotation, smartlink fallbacks. Five-angle ladders, one survivor, receipts for the other four.

Tracking & traffic quality

Voluum or RedTrack S2S postbacks before spend moves, zone-level quality scoring, bot filtering, and fraud teardowns. Median finding on new accounts: 27% bot share.

Four steps, no mystery

  1. 01

    Quality audit

    Free 20-minute desk review, or the $1,200 deep audit: zone spread, postback integrity, bot signatures, payout math.

  2. 02

    Tracking first

    S2S postbacks wired and test-fired in Voluum or RedTrack. No campaign spends before conversions round-trip correctly.

  3. 03

    Test ladders

    Broad zones at floor bids, then whitelists built from what converts. Kill rule: 3× payout spent with zero quality conversions ends a zone.

  4. 04

    Weekly ledger

    One page a week: spend, verified conversions, bot share, ROI against goal. The same numbers your tracker shows, because they come from it.

Why we publish the kill rules

A traffic desk that hides its optimization rules can charge you for activity. One that publishes them can only charge you for results. Ours are on the Playbook page, version-dated, since March 2025.

— Danielle Marsh, principal buyer

Offer verticals we buy for

Pop volume behaves differently per vertical and GEO band. Sweepstakes move in Brazil, the Philippines, India, Bangladesh, and Vietnam; utilities and VPN hold up across Tier 1–2; finance runs only where the offer is compliant.

Sweepstakes & lead-gen Utilities · VPN · software Subscription content Finance (compliant GEOs)

Asked on most first calls

What does the free audit actually cover?
A 20-minute desk review of your tracker data: zone spread, conversion paths, and the three most obvious leaks. The paid version costs $1,200 and goes zone by zone through postback logs, bot signatures, and payout math. We tell you on the call which one your account needs.
How much budget do I need for managed pop?
Network minimums are low: PopCash opens at a $5 deposit, PopAds at $50, PropellerAds and Adsterra at $100, RichAds at $150. Testing that produces decisions needs more. We take accounts from $3,000 a month, because below that the data arrives too slowly to optimize against a CPA goal.
How much of pop traffic is actually bots?
On new accounts we audit, the median share of conversions failing quality checks is 27%. That is not a reason to avoid pops; it is the reason zone scoring exists. With kill rules and postback verification in place, our managed accounts hold bot share near 9% of measured conversions.
Which trackers do you work with?
Voluum and RedTrack are the two we run daily; Binom and BeMob setups are fine too. Voluum plans run $149 to $499 a month and RedTrack starts at $99, so tracker cost is rarely the constraint. Every campaign gets S2S postbacks before the first dollar of spend moves.

Find out what your zones are really sending you

Send the honest tracker numbers. We reply within five business days with what we would kill, what we would scale, and a fixed price.

Request your free audit