About
Two people and a working agreement
CPAMomentum is a two-person desk in Chicago, founded in 2024. Rather than write an about page, we publish the working agreement every client signs. It says what we do, what we refuse, and what happens when we are wrong, which is more than most team photos manage.
Danielle Marsh
Principal buyer & founder
Danielle has bought pop and redirect traffic for nine years, running more than $4M across Tier 1–3 GEOs for lead-gen, VPN, and subscription offers. She writes the kill rules herself and publishes them, because a rule you hide is a rule you can quietly break.
Rafael Quintana
Tracking & quality lead
Rafael spent seven years in affiliate operations before joining CPAMomentum, most of it inside Voluum and RedTrack dashboards. He owns postback QA, the zone-scoring model, and the uncomfortable conversations about how much of a new account's traffic is bots.
That is the whole company. No account managers, no juniors learning on your budget.
The working agreement, published
1. What we do
CPAMomentum LLC buys pop and popunder traffic against CPA goals you define, builds and tests prelanders, and maintains postback-verified tracking in Voluum, RedTrack, or Binom. The operating rules are public in the Playbook and version-dated; if we change a rule mid-engagement, you hear about it before it applies to your account.
2. What we refuse
No percentage-of-spend billing, ever. No offers we believe are deceptive to end users, whatever the payout. No holding your network accounts, balances, whitelists, or tracker configuration hostage: everything exports to you weekly, in plain formats. And no reporting numbers your tracker cannot reproduce; the weekly ledger is built from your postback data, not our spreadsheet.
3. What happens when we are wrong
Some tests fail; that is what testing means. The agreement commits us to reporting failures at the same volume as wins, in the same weekly ledger, with the spend attached. The case files keep that habit in public: the fingerprint filter that cost 11% of real traffic stayed in the write-up because taking it out would make the file advertising instead of evidence.
4. How engagements end
Thirty days' notice from either side. On the way out you receive the final export: all lists, all prelanders with source, the tracker configuration, and a closing ledger. Median time for a departing client to be fully self-operating has been under two weeks, and we consider that number part of the service.