Playbook · version 2026-08
The rules, in writing
Three chapters cover most of what this desk does daily. We publish them because a hidden optimization rule is unfalsifiable, and unfalsifiable is another word for billable. Chapters are version-dated; the current revision is August 2026, unchanged in substance since March 2025.
Chapter 1
Zone whitelists and the kill rules
The exact thresholds we run: 3× payout with zero quality conversions kills a zone, sweeps are funded evenly, and the whitelist belongs to the client. Version-dated since March 2025.
Chapter 2
Postback tracking that survives an audit
S2S setup in Voluum or RedTrack, sub-ID taxonomy that separates zone, prelander, and offer, and the three test-fires every campaign passes before spend moves.
Chapter 3
Prelander ladders: five angles, one survivor
How we structure a five-angle test, why the judging event is the payout and never the click, and the load-time budget that Tier 2–3 mobile traffic forces on you.