Our ledger, published

How each number is counted

Spend is the sum of network-reported advertiser spend on accounts under our management in the trailing 12 months, cross-checked against tracker cost logs; discrepancies over 2% get investigated, not averaged away. Offer count is a point-in-time snapshot on the publication date. Zones scored counts every source ID that received spend and passed through the quality model since the model's March 2025 version.

The bot-share medians deserve the most suspicion, so here is the rule: a conversion "fails quality" when the advertiser-side signal we track for that offer (a confirmation open, a trial start, a rebill, whatever the offer defines as a human act) never occurs. Median found on new accounts at audit time: 27%. Median on accounts after eight or more managed weeks: 9%. Week-four ROI is measured per account as (verified revenue − spend) ÷ spend at day 28, and we publish the median, not the best account.

What these numbers are not

They are not audited financials and not a promise. Accounts below $3,000 a month are excluded, killed tests are included, and the figures are labeled illustrative because aggregation across different offers and GEOs always involves judgment. If a number on any page of this site disagrees with this page, this page wins and the other one is a bug we want to hear about.