Case files
Written up with the ugly middle left in
Three engagements, each told as problem, approach, result, in that order. Clients are anonymized; the numbers come from each engagement's own postback logs and stay internally consistent across this site. When something did not work, the write-up says so.
Sweepstakes · Tier 3 · 6 weeks
November 2025
The account where 41% of conversions were not people
A Tier-3 sweepstakes advertiser with a CPA that looked healthy and an advertiser-side rejection rate that said otherwise. Zone scoring found the rot; kill rules cut bot share to 9% while CPA held at $0.84.
bot share 41% → 9%
VPN offer · Tier 1–2 · 9 weeks
March 2026
1,400 zones cut to 63, and the CPI followed
A VPN offer buying broad across mixed Tier 1–2 pops. The rebuild took the zone list from 1,400 to 63 survivors; CPI fell from $1.90 to $1.15 and trial-to-paid nearly doubled.
CPI $1.90 → $1.15
Subscription content · 8 weeks
June 2026
Five prelanders walked in, one paid the rent
Same offer, same zones, five angles. The advertorial everyone expected to win came third. The survivor took conversion from 0.9% to 2.2% at a flat $0.55 CPM and moved ROI from 31% to 118%.
ROI 31% → 118%