Service · entry point
Tracking & traffic quality
Every other service we sell depends on this one. If postbacks lie, the whitelist lies, the ROI lies, and the monthly report is fiction with a logo. Most engagements start here, with the $1,200 audit or its free 20-minute desk-review sibling.
The audit, in numbers
Two weeks, fixed $1,200, and a findings document you can hand to any buyer. We reconcile network click logs against tracker conversions, replay postback chains, and score every zone that spent money in the last 90 days. Across the accounts we have audited, the median share of conversions failing quality checks is 27%; the worst we have documented was the 41% sweepstakes account. You get each leak quantified in dollars, ranked by what it costs you per month.
Postbacks before spend, always
Server-to-server tracking is not optional plumbing on pop traffic; it is the only version of events the bots cannot easily fake. We set up Voluum ($149–$499 a month depending on plan) or RedTrack (from $99), fire test conversions through the full chain, and map sub-IDs so every zone, prelander, and offer variant is separable later. Binom and BeMob setups are supported for teams already committed to them.
What zone scoring actually checks
- Conversion-to-click ratios against the offer's believable band
- Time-to-conversion distributions (instant conversions cluster in fraud)
- Device and OS mix versus the GEO's real market share
- Rebill and sub-quality signals where the network reports them
- Spend versus the 3×-payout kill threshold, zone by zone
Free review or paid audit?
The free review is 20 minutes on your screen-shared tracker: we point at the three most obvious leaks and tell you honestly whether the deep audit is worth $1,200 for your spend level. Under $3,000 a month it usually is not, and we say so. Above it, the audit has historically paid for itself inside the first month of applied kill rules.