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CPA funnels & prelanders

Pop visitors did not ask to see your offer, so the prelander has about two seconds to earn the click. We build them in ladders of five angles, test them against real payout math, and keep receipts on the four that lose. $450 per tested ladder, hosting included.

Why five angles, not one page

A single prelander is an opinion; a ladder is a test. Each round builds five distinct angles for one offer: a news-style advertorial, a quiz or picker, a scarcity frame, a plain benefit page, and one deliberately odd wildcard, because the wildcard wins about one round in five and pays for the habit. In the subscription case file, the surviving angle lifted conversion from 0.9% to 2.2% at a flat $0.55 CPM while four siblings went to the archive.

Speed is a conversion feature

Every prelander ships against a load budget: under 1.5 seconds to interactive on a mid-range Android over 4G, because Tier 2–3 pop traffic is overwhelmingly mobile. That means static HTML, inlined critical CSS, images under 60KB, and zero third-party scripts except the tracker. A prelander that loads in four seconds is a bounce you paid for.

Rotation, fallbacks, and the boring plumbing

Offers pause, caps fill, and networks change payouts without warning. Every funnel gets an offer-rotation rule set in Voluum or RedTrack and a smartlink fallback, so capped traffic degrades into revenue instead of a dead click. Sub-IDs carry the prelander variant into the conversion log, which is how ladders get judged: by verified conversions per angle, not by CTR vanity.

What $450 buys

  • Five prelander angles designed, written, and built as static pages
  • Load budget verified on-device before traffic touches them
  • Tracker wiring: sub-ID taxonomy, rotation rules, smartlink fallback
  • A two-week readout: winner, margins, and what the next ladder should test

Ladders assume tracking is already trustworthy; if it is not, start with the $1,200 quality audit or the free desk review.